Step 1 of 5 20% Section 1: Goals & TrackingExplain your brand’s approach to digital and social media in one sentenceWhat are your current goals for your business and do these align with your goals for digital and social media?Are your current digital and social KPIs (Key Performance Indicators) working for you? Or, do you know what a KPI is?YesNoAre you using PPC (pay-per-click) digital ads such as Google AdWords to direct traffic to your website?YesNoIf so, are you tracking goals and metrics?Are you seeing a profit or turnover from your ad spend?YesNoIf no, why do you think that is? Gotta go? Save your results and continue later Section 2: Your Brand's VoiceAre your digital and social media handles (@yourbrand) the same as your brand name , and does it share the same spelling across all social channels?YesNoWould you consider it easily discoverable and understood to be connected to your brand?YesNoAre your bios and descriptions accurate and the same across all other digital properties?YesNoDo your bios and descriptions summarily explain what your brand is?YesNoWhen you think about words that describe your brand’s voice –– are these descriptors obvious when you look at your digital profiles, overall content and bios?YesNo Gotta go? Save your results and continue later Section 3: Content and LayoutLooking at your digital channels, does all of the content follow a consistent color palette?YesNoDoes your content fall on either the ‘cool’ or ‘warm’ side of the color spectrum?CoolWarmDo you have an overarching theme that fits your brand and voice?YesNoIs that theme immediately identifiable as belonging to your brand and no else’s? Answer honestly.YesNoIs it immediately obvious what your business is based on the first 9 posts?YesNoDoes your content have a varied mix?YesNoAre your photos and videos high enough quality (for ex. no pixelated/low-res imagery)?YesNoAre you testing out new formats like canvas, Messenger Bot, carousels, stories, boomerangs, and more?YesNoAre any individual posts underperforming? Can you identify why?YesNoAre any individual posts overperforming? Can you identify why?YesNo Gotta go? Save your results and continue later Section 4: HashtagsAre you selecting relevant hashtags that both fit your brand and your audience?YesNoDo you have at least one branded and owned hashtag you consistently use?YesNoAre you selecting hashtags that are more niche than broad?YesNoAre any of your hashtags blocked or broken?YesNoAre you posting your hashtags in a new comment or spacing them down with emoji or special character?New CommentSpacing them down Gotta go? Save your results and continue later Final Section: Community and FollowersIs your content relevant to your audience?YesNoAre you using live streaming?YesNoI livestream:Are you responding to comments and DMs in a reasonable amount of time?YesNoAre you following the right people? Both people currently connected to your brand and your aspirational brands/individuals?YesNoAre you liking and/or commenting on tagged/hashtagged photos as they appear?YesNoAre you reposting the appropriate content to show your community and followers some love?YesNoAre you keeping track of your most engaged followers?YesNoHow are you engaging those followers? Is there any way you can elevate your engagement with them and make them feel more connected to your brand?Audited by* First Last What's the name of your company?*Which email address are we sending it to?* Gotta go? Save your results and continue later This iframe contains the logic required to handle Ajax powered Gravity Forms.